LinkedIn Profile Development & Writing Services

LinkedIn Makeover - Wendi Weiner - The Writing Guru

Wendi Weiner, The Writing Guru, knows that having a professional LinkedIn profile matters more than ever in the digital age, whether you are a job seeker, an entrepreneur, or an executive leader of a Fortune 500 Company. Today, there are over 500 million LinkedIn users and 3+ million LinkedIn business pages. Every two seconds, someone new joins LinkedIn.

88 of Fortune 100 companies use LinkedIn to search for candidates, and 94% of recruiters search for candidates on LinkedIn.

Through her own powerful LinkedIn profile, Wendi Weiner reaches target audiences daily — journalists, managing editors of publications, clients, business contacts, and other professionals. Wendi’s presence on LinkedIn has led to numerous publication features, paid content writing projects, speaking engagements, clients, and even additional business leads.

If you’re a job seeker, your LinkedIn profile is the vessel that gets you to the next level.  Your resume gets delivered to a hand-select number of people. However, your LinkedIn profile is viewable by millions of users. It is your online resume and digital footprint. It is the first place people look to analyze your professional value. In the digital age, it is vital to have a professional LinkedIn profile that stands out apart from the rest and one that effectively communicates your personal brand.

Why We are a Top LinkedIn Profile Expert. Writing a powerful LinkedIn profile also requires an understanding of a person’s background, marketing their skill sets, and using the platform in the right way to maximize your brand. Our LinkedIn presence has garnered media interviews, top-tier clients, and positions writing for major publications. LinkedIn is not about having 30,000 followers and content views. It is about using the platform in a robust way to showcase your personal brand so the right people find you and vice versa — that means a strategy behind the message. Wendi Weiner is a Nationally Certified Online Profile Expert (NCOPE), a pioneer certification that only a handful of resume writers hold.

In June 2015, our article, Why Your LinkedIn Profile is More Compelling than Your Resume, gained international recognition after being published in The Huffington Post.

In June 2015, our article, Why Your LinkedIn Profile is More Compelling than Your Resume, gained international recognition with more than 20K views and 300+ social media shares.

Branding. SEO & Keyword Optimization. We advise full optimization of your LinkedIn profile to ensure social networking success, career growth, and business profitability.  With the influx of companies and recruiters searching for job candidates through LinkedIn, it is imperative for job seekers to have a profile that properly markets their skills and is not a mere copy and paste of their resume.

A professional LinkedIn profile is also a vital component of effective marketing for business owners. There are a plethora of statistics out there as to why every professional should have a LinkedIn profile.  We offer two options for clients: a full optimization OR a partial optimization to “boost” your exposure.

Standalone LinkedIn Profile Makeover (complete optimization and build-out of profile). Current prices are set as follows: $895 (mid-level professionals), $1,195 (high-level professionals), and $1,495 (executive/c-level/business owners). Please note: For business owners, we do include in the $1,495 rate a business page for LinkedIn. We do package LinkedIn overhauls as a bundle (deeply reduced to $700-$900) with your resume + cover letter in our premium resume packages.

Standalone LinkedIn Boost Package (compelling headline, keyword rich and powerful summary, & customized URL):   Current prices are set as follows: $595 (mid-level professionals), $795 (high-level professionals), and $995 (business owners/executives). This package can be used for business owners and consultants, but NOT recommended for job seekers. However, please note that this service level does not include a build-out of the experience section, a LinkedIn business page, or the 60-minute LinkedIn tutorial call.

Our FULL LinkedIn Profile Process & Makeover

✔ Development and Strategy. You will receive a fully customized professional LinkedIn profile AND a 60-minute “LinkedIn Best Practices and Tips” call to help you navigate through LinkedIn and take your social networking to the next level. Filled with strategies to teach you how to increase visibility, grow a network of influence, and connect with the right professionals.

✔ Unique Value Proposition (UVP). We create a UVP  through your summary. UVPs describe the benefits you offer, how you solve needs, and what sets you apart from the competition. Your LinkedIn profile must convey your UVP from a skill level and your profile must personalize it. A winning professional LinkedIn profile tends to read more like an essay (with paragraphs and short sentences as well as bullet points). It has to be keyword rich as there are specific sets of keywords needed to rank you higher on Google searches.

Tell Your Story. While your resume will not contain any pronouns, it is customary for your LinkedIn profile to include first-person pronouns in the summary (I, me, my, etc.).  Employers look at your profile before and after the interview. Your LinkedIn profile exposes you to more people and views. While your resume only gets circulated to a few people, your LinkedIn profile has far more reach and a wider geographic span. If 94% of recruiters use LinkedIn to search for candidates, imagine the stats for employers!

✔ Complete Branding. We craft a compelling headline, detailed multi-paragraph summary, and keyword rich and bullet-pointed experience that focuses on the value employers look for.

✔ Keyword and SEO Optimization. We list skills that matter. Listing the correct skills in a LinkedIn profile will enable endorsements which will result in more searches by employers and recruiters, as well as potential clients.

Additional Areas of Concentration: A professional picture is a must, as is having the right amount of connections, memberships in groups and recommendations. If you are looking for a headshot photographer, we recommend hiring someone from the Headshot Crew who is trained by Peter Hurley.

Wendi Weiner - The Writing Guru - LinkedIn Headline IdeasArticles & Resources:

Why a Professional Headshot is Key to Leveraging Your Personal Brand

Why a Powerful Resume & LinkedIn Profile Are Not Enough in the Digital Age

3 Key Tools to Build Your Personal Brand

How to Leverage LinkedIn’s New Algorithm & Power Your Job Search


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