Thinking about hiring a LinkedIn profile writing service or a LinkedIn profile writer for a makeover of your LinkedIn profile? Having a professional LinkedIn profile matters more than ever in the digital age, whether you’re a job seeker, an entrepreneur, or an executive leader of a Fortune 500.
Why Hire a LinkedIn Profile Writer?
Today, there are over 700 million LinkedIn users and 30 million LinkedIn business pages. Every second, two new people join LinkedIn.
88 of Fortune 100 companies use LinkedIn to search for candidates, and 94% of recruiters search for candidates on LinkedIn.
Writing a powerful LinkedIn profile requires a deep understanding of a person’s background and career story, their industry, their skill sets, as well as using the platform to maximize the individual’s brand. Wendi Weiner’s LinkedIn presence has garnered media interviews, top-tier clients, and positions writing for major publications. LinkedIn is not about having 30,000 followers and content views. It is about using the platform in a robust way to showcase your personal brand so the right people find you and vice versa — that means a true strategy behind the message.
A professional LinkedIn profile is also a vital component of effective marketing for business owners. There are a number of statistics out there as to why every professional should have a LinkedIn profile.
Why Is LinkedIn Different From Your Resume?
LinkedIn is your online resume and digital footprint. But, think about this for a second: your resume gets delivered to a hand-select number of people, whereas your LinkedIn profile is viewable by millions of users. LinkedIn is the first place people look to analyze and determine your professional value (and it ranks at the top of a Google search). In the digital age, it’s vital to have a professional LinkedIn profile that stands out apart from the rest and one that effectively communicates your personal brand.
This is why many professionals turn to hiring a LinkedIn profile writing service or professional LinkedIn profile writer and LinkedIn expert like Wendi Weiner. Full optimization of your LinkedIn profile ensures social networking success, career growth, and business profitability.
With the influx of companies and recruiters searching for job candidates through LinkedIn, it is imperative for job seekers to have a LinkedIn profile that properly markets their skills and is not a mere copy and paste of their resume. The reason for this is twofold: 1) your resume contains proprietary information that you wouldn’t want to disclose to 700+ million users and 2) there’s a high rate of plagiarism in the cyber and digital world. I can’t tell you how many people have lifted content from my website, my published articles, and even my social media posts. I delve into this further in my post, Why Your LinkedIn Profile Should Not Be a Copy and Paste of Your Resume.
Before Hiring a LinkedIn Profile Writer, Make Sure They Are a LinkedIn Profile Expert
Before hiring any LinkedIn profile writer, determine if they are a true LinkedIn expert. Compare how they brand themselves, how their profile is written, and look to see if they’re a published industry authority on LinkedIn profile writing. The writing component of a LinkedIn profile is the most valued skill.
For example, Wendi Weiner is a Nationally Certified Online Profile Expert (NCOPE), a pioneer certification that only a handful of resume writers hold. Wendi is trained in using the platform and she is a Certified Personal Branding Expert. Wendi speaks to global audiences on building a LinkedIn brand. She is also a published authority on LinkedIn profile writing, with long-standing articles, including her 2015 HuffPost article, “Why Your LinkedIn Profile is More Compelling than Your Resume, well-known article in the ABA Journal, “How to Build and Leverage Your Legal Brand on LinkedIn, and subsequent articles on LinkedIn in her Above the Law column.
Be wary of those claiming to be experts without the training, certifications, and writing acumen. They will base their expertise on their followings (which they built in a short time) or social stats (ex: “I’ve gotten 1M impressions on my LinkedIn posts and I can do the same for you.”). Many of those individuals are just focused on mastering or gaming the social media algorithm as opposed to understanding the foundation for writing a powerful LinkedIn profile. True expertise in writing a LinkedIn profile is a trained skill that requires a writing expert with a deep understanding of brand messaging and storytelling.
✰✰ The Writing Guru’s LinkedIn Profile Makeover Services ✰✰
We offer two LinkedIn profile makeover services for clients: (1) a full re-write with strategy coaching OR (2) a Power Your Brand™ session for clients who simply want quick feedback and insights to their LinkedIn for immediate results. Book a consultation with Wendi first before making payment to discuss your needs. Click on the blue boxes/buttons below to see package components.
✰✰ Published Testimonials from LinkedIn Clients (As Seen on Our LinkedIn Profile) ✰✰
☞☞ Head over to our LinkedIn profile to review these testimonials and see examples of our work in action.
Interested in adding a resume? We package LinkedIn profile writing overhauls as a bundle (deeply reduced to $700-$900) with your resume + cover letter in our premium resume and LinkedIn profile writing service packages.
Interested in hiring us for a corporate LinkedIn branding project? We have written LinkedIn profiles for Fortune global and domestic teams as part of a corporate branding or incentive project. Whether your company is seeking to hire us for 10 employees or ~50 employees globally, we offer these services. We also provide in-person interactive LinkedIn coaching presentations on how employees can implement better use of LinkedIn’s platform as well as individual branding. Please contact Wendi directly for more information: wendi@writingguru.net
In need of a headshot photographer? If you are looking for a headshot photographer, we recommend hiring someone from the Headshot Crew who is trained by top headshot photographer Peter Hurley.
Additional Articles & Resources:
Why a Professional Headshot is Key to Leveraging Your Personal Brand
Why a Powerful Resume & LinkedIn Profile Are Not Enough in the Digital Age
3 Key Tools to Build Your Personal Brand
How to Leverage LinkedIn’s New Algorithm & Power Your Job Search