Whether you are a job seeker, an entrepreneur, or an executive leader of a Fortune 500 Company, having a professional LinkedIn profile matters more than ever. Today, there are over 500 million LinkedIn users and 3 million LinkedIn business pages. Every two seconds, someone new joins LinkedIn.
88 of Fortune 100 companies use LinkedIn to search for candidates, and 94% of recruiters search for candidates on LinkedIn.
Here’s the lowdown: Your resume gets delivered to a hand-select number of people. However, your LinkedIn profile is viewable by millions of users. It is your online resume and digital footprint. It is the first place people look to analyze your professional value. In the digital age, it is vital to have a LinkedIn profile that stands out apart from the rest and one that effectively communicates your personal brand.
Branding. SEO & Keyword Optimization. We advise full optimization of your LinkedIn profile to ensure social networking success, career growth, and business profitability. With the influx of companies and recruiters searching for job candidates through LinkedIn, it is imperative for job seekers to have a profile that properly markets their skills and is not a mere copy and paste of their resume.
A professional LinkedIn profile is also a vital component of effective marketing for business owners. There are a plethora of statistics out there as to why every professional should have a LinkedIn profile. We offer two options for clients: a full optimization OR a partial optimization to “boost” your exposure.
A La Carte Full LinkedIn Profile & Makeover (complete optimization). Current prices are set as follows: $895 (mid-level professionals) to $1495 (executives/c-level). Please note: We do package LinkedIn overhauls as a bundle (deeply reduced to $600-$800) with your resume + cover letter in our premium resume packages.
LinkedIn Boost Package (compelling headline, keyword rich and powerful summary, customized URL, and edits of existing content): Current prices are set as follows: $595 (mid-level professionals) to $995 (executives/c-level). This package is recommended for business owners and consultants, but NOT recommended for job seekers.
★ Our FULL LinkedIn Profile Process & Makeover ★
✔ Development and Strategy. You will receive a fully customized professional LinkedIn profile AND a 30-45-minute “LinkedIn Best Practices and Tips” call to help you navigate through LinkedIn and take your social networking to the next level.
✔ Unique Value Proposition (UVP). We create a UVP through your summary. UVPs describe the benefits you offer, how you solve needs, and what sets you apart from the competition. Your LinkedIn profile must convey your UVP from a skill level and your profile must personalize it. A winning professional LinkedIn profile tends to read more like an essay (with paragraphs and short sentences as well as bullet points). It has to be keyword rich as there are specific sets of keywords needed to rank you higher on Google searches.
✔ Tell Your Story. While your resume will not contain any pronouns, it is customary for your LinkedIn profile to include first-person pronouns in the summary (I, me, my, etc.). Employers look at your profile before and after the interview. Your LinkedIn profile exposes you to more people and views. While your resume only gets circulated to a few people, your LinkedIn profile has far more reach and a wider geographic span. If 94% of recruiters use LinkedIn to search for candidates, imagine the stats for employers!
✔ Complete Branding. We craft a compelling headline, detailed multi-paragraph summary, and keyword rich and bullet-pointed experience that focuses on the value employers look for.
✔ Keyword and SEO Optimization. We list skills that matter. Listing the correct skills in a LinkedIn profile will enable endorsements which will result in more searches by employers and recruiters.
✔ Additional areas of concentration: a professional picture is a must, as is having the right amount of connections, memberships in groups and recommendations.