Very recently, while writing a resume and cover letter for a client, I was asked, “Do I really need a LinkedIn profile?” The answer is YES. Do not stop. Do not pass “Go.” Do not collect $200. Get your LinkedIn profile up and running today.
Here are some facts and statistics about LinkedIn:
- Total number of LinkedIn users: 277 million
- Total number of LinkedIn business pages: 3 million
- 88 of Fortune 100 companies use LinkedIn’s software to search for job candidates
- 97.3% of staffing professionals overall used LinkedIn as a recruiting tool
- LinkedIn is known as the world’s largest professional social network
- LinkedIn is most often a “first port of call” for employers in their search for new employees
How big is LinkedIn in 2014? Brenda Bernstein, author of How to Write a Killer LinkedIn Profile writes, “In 2011, 73% of all hires sourced from social media were sourced from LinkedIn as opposed to 20% from Facebook and 7% from Twitter.” Imagine we are now three years later into the future. That percentage has increased.
This begs the question, how do you make yourself more attractive on LinkedIn for potential employers?
Here are some tips to get you started:
- List only relevant, professional work experience. If you were a waitress in college, but you are a marketing professional now, leave off the restaurant experience.
- Have a professional picture. You know the rules. When you are job searching, the first thing employers do is Google your name and look to see what social media networks you are on. Do not have a photo taken at a bar, do not have a drink in your hand (unless it’s a bottle of water), and do not have a photo that you wouldn’t want an employer to have access to. Employers do judge a book by its cover.
- List your most relevant skills so that they can be endorsed. Pick ones that you believe employers are looking for. Have your network endorse those skills. Why? Employers are always searching through LinkedIn profiles for those key skills.
- Recommendations are both fantastic and vital. By having recommendations published on your LinkedIn profile, potential employers will have insight into how you are viewed and valued.
- Increase your network. Make sure you have people in your industry as connections. You never know what that connection could lead to.
- Join LinkedIn groups in your industry. Don’t be shy to join LinkedIn groups that are endorsed or followed by your prospective employer.
Why have a professional write your LinkedIn profile? The answer is simple: a professional will know what to input into your LinkedIn profile and how to enable it to reel in the job interviews.
The Writing Guru is a Certified Professional Resume Writer (CPRW) and knows what it takes to make your LinkedIn Profile stand out above the rest.